How it Began

Here is a snippet of the Globe & Mail article that describes how Pink Shirt Day began:

"David Shepherd, Travis Price and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied [for wearing a pink shirt]...[They] took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school.

'I learned that two people can come up with an idea, run with it, and it can do wonders,' says Mr. Price, 17, who organized the pink protest. ‘Finally, someone stood up for a weaker kid.’

So Mr. Shepherd and some other headed off to a discount store and bought 50 pink tank tops. They sent out message to schoolmates that night, and the next morning they hauled the shirts to school in a plastic bag.

As they stood in the foyer handing out the shirts, the bullied boy walked in. His face spoke volumes. 'It looked like a huge weight was lifted off his shoulders,' Mr. Price recalled.

The bullies were never heard from again."

Get Involved

Be a leader in your school community and help promote inclusion, respect, and empathy and put an end to bullying behaviours. Here are examples of what BC students did last year.

Share what you or your school is doing to prevent bullying on Twitter with @ERASEbullyingBC, use the hashtags #ERASEbullying #pinkshirtday.

Check out other Pink Shirt Day activities at

Meet the ERASE Student Advisory

The Dr. Knox Middle School Video Series: The Cyber Series

Dr. Knox Middle School: The Cyber Series

If you are having thoughts of suicide or of hurting yourself or others, please reach out immediately for help. Call 9-1-1 (or your local police or authority, if you do not have 9-1-1) or go to your nearest hospital emergency room.

If you are being bullied, feeling alone or just need to talk to someone who will listen, please reach out to a trained volunteer or professional:

Resources for Parents

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Resources for Youth

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Thank you for stopping by to check out the ERASE Bullying online reporting tool. This tool is accessible through computers and smart phones, and will allow students, parents or other witnesses to report bullying or other threatening behaviour, anytime and anywhere.

The online reporting tool has just been developed and is in the final stages of testing.

If you need help, please reach out to someone you trust, like a parent, friend or teacher. Or, you can reach out to someone who doesn’t know you for support. There is a list of youth-oriented support lines and websites on this site just for you.